Not all brands that wander are lost. Find yourself!
Launching an alcohol-related business has many complications and risks, including developing a brand that will stand apart from the massive quantity of competition.
Establish and introduce a four-part component wine business that encompasses private labeling, multiple retail brands, restaurant displays and merchandising, while ensuring they are profitable business units.
We initiated the brand system by creating a series of memorable identifiers for universal consumers to connect with. We then built a strategic brand communication and marketing platform program that can be seamlessly implemented into multiple verticals. This included constructing a unified design and digital language to help brand consistency. We were responsible for developing the social playbook to help engage with, and expand, an audience of wine lovers. Lastly, we created an ecosystem of resources to support their sales team, both internally and externally, for in-store promotional events, along with distribution and restaurants.