Built for animal owners that demand the best for their pet
The pet food industry certainly has had their share of issues over the years. The list includes deceiving customers with cheap ingredients, dangerous additives and artificial preservatives that are dangerous for the long-term health of a pet. Manufacturers are ruthless when it comes to intentionally betraying consumers with pet food labels.
How to reposition a Canadian pet food brand within a global marketplace. Elmira Pet Food Manufacturing acquired the Nutram brand, and senior management set major goals including industry disruption, increased revenue projections, packaging, credibility and consumer education.
The OGK team immediately realized what a tall order we had in front of us. As always, we began with profound research. This included surveying pet owners, pet store managers, animal nutritionists and industry professionals. By developing a central theme of “love,” our creatives were able to produce sophisticated materials, gorgeous imagery, unsurpassed package designs and simplified purchase programs.