Little Moon Essentials
Award winning earth honoring products
and life altering remedies

Refreshing a brand that has made a name for themselves as a leader in all-natural and handmade products.

Problem

How to remodel a leading 24-year old established aroma therapeutic personal care products company into a modern-day provider of lotions, potions, mists and oils.

Challenges

Maintain the culture, essence and feeling of this existing company while transforming into a present-day lifestyle brand.  Company manufactured multiple sub brands with hundreds of SKU’s requiring a complete packaging overhaul. Construct a shopping experience for retailers and consumers with simplicity and remarkability.

Solution

We positioned Little Moon Essentials as the leader in a 14 billion- dollar space by using a luxury palette of imagery, inspirational resources and hand drawn elements.  Once the brand narrative and communication manifesto was approved, all touch points, collateral and materials were enhanced for instant credibility and likability. Produced sales materials for food and beverage retailers, spas, relaxation facilities and health stores.

Brand Strategy

As our creatives assembled all of the 120 SKUs from the complete brand line, the team needed to audit each packaging element to form a product baseline. From there break out sessions occurred across the team, planning out how we would transform the company, while still paying homage to their existing culture and loyal clients.

Package Design

There were numerous factors the OGK team had to consider when re-branding a complete product line. Based on customer audience segmentation, the focus was on color theories, packaging shapes, shipping weights, sizing and clarity of typefaces and design layouts to maximize functionality regarding ingredient content.

Pre-Production Process

The product manufacturing cycle took on many moving parts within this project. This included contacting various vendors across the globe, receiving and inspecting different types of containers and packaging formats, applying the established and accepted brand colors to samples, analyzing product shelf appeal and allowing for future scalability.

Product Color Strategy

Color directly affects moods and purchasing decisions, while sub-consciously connecting customers to certain previous experiences. Our strategists and designers understood that if the new LittleMoon Essentials was on point, they could persuade their client base to purchase the various products. By selecting certain shades and appropriate colors, the packaging would inspire energy, elegance and nature.

Brand Family

By producing multiple sub sets that would related to the parent brand, we strived to import an aura of quality, confidence and integrity within the entire brand line. It was essential that all the colors complimented each other and would fit within the merchandising on the retail, catalog and e-commerce levels.

Brand Families

With all the top tier products requiring a priority sales plan, we designed sub-groups pulled from their most popular items and placed into separate brand families. This was necessary for improving sales revenues, working with retailers that had limited shelf space and expediting the decision making process from large chain stores.

Lifestyle Brand Positioning

In order to influence consumer perception of the Little Moon brand, relative to the perception of competing brands, we considered the main objective was to occupy a clear, unique, and advantageous position in the consumer’s mind. The approach centered around healthy living, custom drawn elements and nature combined.

Digital Experience

With seven separate product categories, hundreds of SKU’s, multiple social media platforms, an e-commerce unit, store locator data, rewards, account help and more, the electronic resources needed to be flawless, modern and sophisticated at the same time. The new website has received rave reviews from both consumers and retailers alike.

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Custom Iconography

This was a fun part of the project. Our team created a complete database of all the ingredients used across the various product lines. Then we built a robust tool for users to search by product specific filters or by ingredient specific filters, depending on which benefit they were choosing. Creating a design system based around all the ingredients helped to establish consistency between all of the symbols.

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Category Landing Pages

Little Moon wanted to convert more site visitors into leads. OGK recognized there is always search engine benefits to increasing the amount of landing pages. Once we developed four separate categories into sub groups, it immediately provided variety, selection, and identification of different interests.

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Knowledge Center

Our intention was to provide helpful advice to their customer base for an array of reasons. This including education, improving the end user experience, simplicity and avoiding complications. Frequently consumers would investigate best practices and how to obtain coupons, rewards and ongoing promotional points.

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Advanced Checkout

To improve the purchase experience, our designers and programmers equipped the shopping cart with three easy to use filters. This would allow the end user to select which key ingredient they desired. what they were feeling and of which collection to pull from.

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Awards & Perks

In order to improve our loyalty program, we designed a rewards platform that would improve stickiness against competition, increase audience participation and drive repeat sales throughout the year.

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Major Retail Chains

Once the new brand platform was approved and ready to go, the sales and marketing efforts ignited retail alliances with some of the largest establishments in North America, including Wal-Mart, Amazon and QVC.

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