Refreshing a brand that made a name for itself as a leader in all-natural and handmade products
How to transform a leading 24-year-old, established aroma-therapeutic personal-care products company into a modern-day provider of lotions, potions, mists and oils.
Maintain the culture, essence and feeling of this existing company while creating a present-day lifestyle brand. The company manufactures multiple sub-brands with hundreds of SKUs, requiring a complete packaging overhaul. Construct a remarkable and simple shopping experience for retailers and consumers.
We positioned Little Moon Essentials as the leader in a $14 billion dollar space by using a luxury palette of imagery, inspirational resources and hand-drawn elements. Once the brand narrative and communication manifesto were approved, all touch-points, collateral and materials were enhanced for instant credibility and likability.We also produced sales materials for food and beverage retailers, spas, relaxation facilities and health stores.