Changing consumer attitudes through killer package design
How to take a proven manufacturer that is recognized throughout the South American region and extend their product offerings into North America, while competing with major competitors such as Alien Ware and Logic Tech.
We had only 90 days to deliver a complete brand revival, while entering into an already cut-throat territory. Our goal? To develop a strategy for positioning, package design and merchandising that would allow Sentey to forge into an equal brand comparison with already established and trusted manufacturers. We needed to persuade mainstream consumers to consider Sentey as a premium brand and be convince them to engage its innovative product lines of electronics.
Transforming a brand requires telling a story that showcases its value. For Sentey, this symbolized creating a completely new design language to highlight the beauty, innovation and utility of its products; meanwhile crafting a personalized journey that facilities engagement throughout the traditional retail, online catalog and business-to-business shopping evolution. OGK nailed it with the revised (U.S.-accepted) brand overhaul and packaging system.