Changing consumer attitudes thru killer package design
How to take a proven manufacturer who is recognized throughout the South American region and extend their product offerings into North America, while competing with major companies such Alien Ware and Logic Tech.
We had only 90 days to deliver a complete brand revival while entering into an already cutthroat territory. Our goal – to develop a strategy for positioning, package design, and merchandising that would allow Sentey to forge into an equal brand comparison with already established and trusted manufactures. We needed to persuade mainstream consumers to consider Sentey as a premium brand and be convincing of its innovative product lines of consumer electronics.
Transforming a brand requires telling a story that showcases its value. For Sentey, this symbolized creating a completely new design language to highlight the beauty, innovation, and utility of its products; meanwhile, crafting a personalized journey that facilities engagement throughout the traditional retail, online catalog, and business-to-business shopping evolution. OGK hit it out of the park with the revised (USA accepted) brand overhaul and packaging system.