Experience Your Event Like Never Before.
It appears Chief Marketing Officers continue to seek out best practices to stay ahead of the competition. This recently created a massive amount of agencies who offer complex services in business to business live events, launch events, sports/music event planning, technology showcasing and product demonstration parties. With the elaborate amounts of efforts that goes into each project, it is arduous to exhibit what goes into a full event cycle.
How best to revamp this global events agency, since for years it was known as First Protocol across the world. OGK needed to re-brand First and help them reveal their ongoing growth, position amongst their peers, outstanding customer service, unique talents and long standing commitment to put their clients first.
The first steps were assessing which services the agency excelled at. Since it was apparent the First agency consistently stayed ahead of industry trends and market changes, we began story telling client success stories and vendor relationships. The next phase was to work on their new corporate identity, since the original name left prospects with a stodgy, tedious feeling. By removing the word “Protocol”, our agency was able to tell an improved story, upgrade their essence and develop creative campaigns that would improve the overall brand system.