Experience your event like never before
Chief Marketing Officers are constantly seeking the best practices for staying ahead of the competition. In recent years, that has resulted in a tremendous amount of agencies offering complex services such as business-to-business live events, launch events, sports and music event planning, technology showcasing and product demonstration parties. Considering the tremendous amount of effort that goes into each project, it is nearly impossible to describe all that goes into a full event cycle.
How best to revamp this global events agency that, for years, was known throughout the world as First Protocol. OGK needed to re-brand First Protocol and help them reveal their ongoing growth, position amongst their peers, outstanding customer service, unique talents and long-standing commitment to put their clients first.
The first steps were assessing which services the agency excelled at. Since it was apparent the First Protocol agency consistently stayed ahead of industry trends and market changes, we began sharing client success stories and vendor relationships. The next phase was to work on their new corporate identity, since the original name left prospects with a stodgy feeling. By removing the word “Protocol,” we were able to tell an improved story, upgrade their essence and develop creative campaigns that would improve the overall brand system.