Big things do come in small sizes
For Nub, the company was desperately in need of a fresh new look and developing a compelling rebrand for their specialty sized cigar products. Nub had conflicts with the visual and verbal communication of the brand. On balance, it lacked a coherent story which sufficiently related to the style and purpose of it’s unique shape.
When our client approached OGK with the need to revitalize their signature brand Nub, we were eager for the task. Nub’s challenge was to showcase to the retail and distribution communities an improved brand, with a unique identity and story, without diluting the company heritage.
As always, we initiated the project with a brand audit, to determine what was working and what wasn’t. We needed to make an impact, but do it in a subtle, refined way not to disrupt its current brand loyalty. We started out by finding opportunities inside the marketplace that we could exploit and differentiate us from the others. The first industry changing concept we developed was offering flavor descriptions on the outsidecellophane wrapper surrounding the cigar. Nub was proud of their well-earned victory and the future of the Nub brand platform.