Big things do come in small sizes
This company was desperately in need of a fresh look and compelling rebrand for their specialty-sized cigar products. Nub had conflicts with the visual and verbal communication of the brand, and it lacked a coherent story that sufficiently related to the style and purpose of its unique shape.
When the client approached OGK with the need to revitalize their signature brand, Nub, we were excited and intrigued. The challenge was to position the new and improved brand to the retail and distribution communities — with a unique identity and story — without diluting the company’s proud heritage.
As always, we initiated the project with a brand audit to determine what was working and what wasn’t. We needed to make an impact, but in a subtle, refined way as to not disrupt its existing brand loyalty. We started out by finding opportunities inside the marketplace to differentiate Nub from the competition. The first industry-changing concept we developed was including flavor descriptions on the cellophane wrappers surrounding the cigars. This may not seem all that significant, but the response was overwhelmingly positive, as were the revenue results.