+ Project information — Little Moon Essentials
More than just a phase.
The Challenge
For decades, Little Moon Essentials has been a beloved name in aroma-therapeutic self-care — a brand rooted in wellness, ritual, and renewal. But even the most timeless brands need rejuvenation. With hundreds of SKUs spanning bath, body, and mood care, Little Moon’s identity had become fragmented across packaging, platforms, and product lines. The challenge was to create harmony: a cohesive system that could scale while preserving the brand’s natural, soulful spirit.
Our Approach
OGK® immersed in the brand from the inside out, crafting a modernized identity and product ecosystem built for consistency and clarity. Every detail was reimagined — from packaging and color palettes to weights, materials, and digital architecture. Custom typography and an ingredients-driven design system brought balance to the brand’s visual language, while optimized packaging architecture ensured usability, sustainability, and shelf appeal. Even the website was rebuilt to reflect a seamless customer experience that felt as restorative as the products themselves.
The Outcome
The rebrand brought new life — and new reach — to an already iconic name. Little Moon Essentials now shines with renewed confidence and clarity, positioned across major retail shelves and e-commerce platforms nationwide. The brand’s refreshed design system not only unified hundreds of SKUs but elevated the category standard for natural wellness products.
Takeaway
When clarity meets care, wellness becomes a brand experience — and Little Moon Essentials proves that renewal never goes out of style.
Services
Industry
Brand Strategy
As our creatives assembled all of the 120 SKUs from the complete brand line, the team needed to audit each packaging element to form a product baseline. From there, the team participated in break-out sessions to plan how we would transform the company, while still paying homage to their culture and loyal clients.
Package Design
There are numerous factors the OGK team has to consider when re-branding a complete product line. Based on customer audience segmentation, the focus in this case was on color theories, packaging shapes, shipping weights, sizing and clarity of typefaces, and design layouts to maximize functionality amongst ingredient content.
Pre-Production Process
The product manufacturing cycle for this project had many moving parts. This included contacting various vendors across the globe, receiving and inspecting different types of containers and packaging formats, applying the established and accepted brand colors to samples, analyzing product shelf appeal and allowing for future scalability.
Product Color Strategy
Color directly affects moods and purchasing decisions, while subconsciously connecting customers to certain previous experiences. Our strategists and designers understood that if the new Little Moon Essentials was on point, they could persuade their client base to purchase the various products. By selecting certain shades and appropriate colors, the packaging would emote energy, elegance and nature.
Brand Family
By producing multiple sub-sets that would relate to the parent brand, we imported an aura of quality, confidence and integrity within the entire line. It was essential that all the colors complimented each other and would fit within the merchandising on the retail, catalog and e-commerce levels.
Brand Families
With all the top-tier products requiring a priority sales plan, we designed sub-groups pulled from their most popular items and placed them into separate brand families. This was necessary for improving sales revenue, working with retailers that had limited shelf space, and expediting the decision-making process at large chain stores.
Lifestyle Brand Positioning
In order to influence consumer perception of the Little Moon brand, relative to the perception of competing brands, we determined the main objective was to occupy a clear, unique and advantageous position in the consumer’s mind. This approach centered around a combination of healthy living, custom-drawn elements and nature.
Digital Experience
With seven separate product categories, hundreds of SKUs, multiple social media platforms, an e-commerce unit, store locator data, rewards, account help and more, the electronic resources for Little Moon needed to be well organized and easily understood, modern and sophisticated — all at the same time. The new website has received rave reviews from both consumers and retailers alike.
Custom Iconography
This was a fun part of the project. Our team created a complete database of all the ingredients used across the company’s various product lines. We then built a robust tool for users to search by product-specific filters or ingredient-specific filters, depending on which benefit they were choosing. Creating a design system based around all the ingredients helped to establish consistency between all the symbols.
Category Landing Pages
Little Moon wanted to convert more site visitors into leads, and we recognized there are always search engine benefits to increasing the amount of landing pages. Once we developed four separate categories into sub-groups, it immediately provided variety, selection and identification of different interests.
Knowledge Center
Our intention was to provide helpful advice to their customer base for an array of reasons. This included education, improving the end-user experience, simplicity and avoiding complications. Consumers frequently investigate best practices and how to obtain coupons, rewards and ongoing promotional points.
Advanced Checkout
To improve the purchase experience, our designers and programmers equipped the shopping cart with three easy-to-use filters. This allows the user to select which key ingredient they desired, what they were feeling, and which collection to pull from.
Awards & Perks
In order to improve the Little Moon loyalty program, we designed a rewards platform that would improve stickiness against competition, increase audience participation and drive repeat sales throughout the year.
Major Retail Chains
Once the new brand platform was approved and ready to go, the sales and marketing efforts ignited retail alliances with some of the largest establishments in North America, including Wal-Mart, Amazon and QVC.
