Youth basketball tournaments attract nation’s top talent
Youth basketball events, associations, camps and tournaments have been riddled with obstacles and negative stigmas over the past 20 years. Unfortunately, shysters and con-men care far more about lining their pockets than nurturing young talented athletes.
Bigfoot Hoops founder and President Hal Pastner is a living legend within the youth basketball event-management community. Since its inception, his organization required a brand stage to present the quality and power of its national events. Considering the high number of star collegiate and NBA players that participated in the program at some point, working closely with sponsors such as eBay and Nike needed to be part of the overall methodology, providing the gateway to be acquired by a leader in the sports world. While recognizing that the U.S. youth sports economy was booming, the major question was to how best capitalize on the business model while rising to the top of this billion-dollar industry.
The team at OGK immediately recognized that the brand had to be slick, polished and resonate with young players. Since the client had developed close relationships with major publishers such as Slam Magazine, the OGK designers and copywriters worked to develop authentic language, taglines, elements and layouts that would play in that cultural space. Over time, interactive social media videos were created to build memorable marketing campaigns, leaving the viewer with an ESPN essence. By staying the course, Bigfoot Hoops was acquired by youth basketball leader Blue Star Sports.