Industry leader in competitive youth basketball tournaments, hosting elite level events across the United States for the best youth basketball players in the country.
Youth basketball events, associations, camps and tournaments have been riddled with obstacles and negative stigmas over the past 20 years. Unfortunately, shysters and con-men care much more about lining their pockets, then nurturing young talented athletes.
Founder and President Hal Pastner is a living legend within the youth basketball event management community. From inception, his organization required a brand stage to present the quality and power of their national events. Since the majority of A+ star power athletes from the NBA went through the program at one point, working closely with household name sponsors such as Ebay and Nike needed to be part of the overall methodology, providing the gateway to be acquired by a leader in the sports world. While recognizing that the US Youth Sports economy was booming, the major question was how to best capitalize on the business model, while rising to the top of this billion dollar category.
The team at OGK immediately recognized that the complete brand had to be slick, polished and resonate with the culture of the players. Since the client had developed close relationships with major publishers such as Slam Magazine, the OGK designers and copywriters worked diligently to develop authentic language, tag lines, elements and layouts for the brand. Over time, interactive social media videos were created to build memorable marketing campaigns, leaving the viewer with an ESPN essence. By staying the course, Big Foot Hoops was acquired by Youth Basketball leader Blue Star Sports.