Big Foot Hoops
Nurturing young basketball players into NCAA & NBA future stars

Industry leader in competitive youth basketball tournaments, hosting elite level events across the United States for the best youth basketball players in the country.

Problem

Youth basketball events, associations, camps and tournaments have been riddled with obstacles and negative stigmas over the past 20 years. Unfortunately, shysters and con-men care much more about lining their pockets, then nurturing young talented athletes.

Challenges

Founder and President Hal Pastner is a living legend within the youth basketball event management community. From inception, his organization required a brand stage to present the quality and power of their national events. Since the majority of A+ star power athletes from the NBA went through the program at one point, working closely with household name sponsors such as Ebay and Nike needed to be part of the overall methodology, providing the gateway to be acquired by a leader in the sports world. While recognizing that the US Youth Sports economy was booming, the major question was how to best capitalize on the business model, while rising to the top of this billion dollar category.

Solution

The team at OGK immediately recognized that the complete brand had to be slick, polished and resonate with the culture of the players. Since the client had developed close relationships with major publishers such as Slam Magazine, the OGK designers and copywriters worked diligently to develop authentic language, tag lines, elements and layouts for the brand. Over time, interactive social media videos were created to build memorable marketing campaigns, leaving the viewer with an ESPN essence. By staying the course, Big Foot Hoops was acquired by Youth Basketball leader Blue Star Sports.

Tournament Sub-Brands

We created a series of sub-brands to help each stop on the regional tour with it’s own unique experience. These branded tournaments immediately connected the improved cultivated identity and were appreciated as stand alone events, fitting within the master Big Foot Hoops brand. This allowed the organization to increase sponsorship revenue, lock in targeted audiences within a geographic area and allow strategic alliances the chance to reach audiences they struggle to connect with.

2017 Tournament Season Promo

Each of the videos were produced with high energy, powerful audio tracks, recognizable voice overs and fast edits. The strategy was to showcase the talent of the players, while elevating the overall brand and increased global awareness.

2017 Tournament Summer Season Promo

The strategy was to present the highlights of Las Vegas, while highlighting strategic alliances such as Gatorade and Eastbay sports. Our team combined the talented players, popular tourist sites and pertinent tourney data with action and energy.

2016 Tournament Summer Season Promo

Our team needed a lively,spirited driving video to showcase the immense amount of players and teams competing over 5 days. We were able to cast a celebrity voice over talent to generate major buzz and improve ticket sales.

Play Big Campaign

Big has been synonymous with College Hoops and NBA action over many years. Here the concept was to elevate the motion of the players while highlighting the sophistication of the management and administration.

Website

Over the years, the OGK team continued to maintain and upgrade the corporate site. As the Bigfoot Hoops brand  matured, so did the need to match the overall look, user experience and flow of the site. There were key components to ensure the user navigated easily throughout the content. This included scheduling, past event highlights, gear, and strategic corporate sponsors. The videos on the site needed to demonstrate the massive size of the tournaments and the volume of the teams.

Responsive Website App

While many of the players, family members and first time visitors are on the road traveling, Bigfoot Hoops recognized they needed a responsive environment to offer for simplicity. In lieu of allocating large marketing budgets for producing a mobile app, we created a site to have the same look and feel of an app, while producing similar results, but saved a ton of cash for the client.

Print

Our strategy was to include perfectly positioned full page ads, along with specific basketball related publishers. With consistency and ongoing media purchases, the customized Big Foot Hoops logo was easily recognized due to the memorability factor, but changed ever so slightly with various elements, similar to the manner Absolut Vodka handled their print campaigns.

Social Media

Another key component to ensure the Bigfoot Hoops brand maintained its status amongst the competitors was using Instagram and Facebook platforms. Our designers and producers worked closely with the client in-house marketing team to promote event calendars, future ticket sales, gym locators, tournament city promotions, individual team highlight reels, brand awareness and much more. The metrics over the years continued to tell a fascinating story of engagement through the popular social media channels.

Social Media Easter Promos

Our creative team had a blast producing a series of four short form videos to ignite the tournaments, receive a ton of media attraction and ensure awareness for each city stop. Through the use of a College Hoops player, dressed in a bunny costume, we were able to hit our goals and uplift the brand platform.

Social Media Easter Promos

Our video production team portrays the hero character as a bit tight and nervous, as it is almost GO TIME. He begins to practice his techniques, dressed in a bunny costume of course. On social media, a cliff hanger with curiosity is a strong way to keep the audience to follow along with the story.

Social Media Easter Promos

As the story continues, our hero bunny is starting to get into his groove and ready to exhibit his skills on the court. We are ready for the TIP. Let’s do this. At this point we are watching views and shares dramatically increase and brand engagement continue to rise.

Social Media Easter Promos

What an amazing tournament, as our hero bunny played his heart out. Before he continues on to the next stop on the tour, he deserves a carrot break and some relaxation.

Experiential Branding

Our team worked closely with location scouts and stadium management to ensure the visitor experience was implemented seamlessly. With every detail well thought out in advance, along with each brand element in place, the event was a memorable chapter for all that attended.

Digital Marketing

Part of our digital strategy would be a hybrid of digital assets including targeted email campaigns, animated banner ads, and full website sponsored take-overs. To ensure proper engagement with our key audience, each strategy would be planned around specific dates and times.

Strategic Partnerships

We helped Bigfoot build strategic alliances with some of the biggest names in the sports industry. Through these partnerships, we were able to position Bigfoot in the marketplace as the most elite youth basketball tournament in the US. This perception helped lead to an acquisition in 2017.

X - <>
X - <>

Sneaker Design

OGK’s first sneaker production! Designing, manufacturing, and marketing a customized sneaker is usually left for major companies such as Adidas and Puma. However, Bigfoot Hoops had built a very strong relationship with Nike, so the team at OGK decided it was wise to leverage it. We began with sketching designs, sourcing the materials, creating the perfect mold and developing Bigfoot models that the fans and players would crave.

As a business owner who desired to grow and create a better image, I searched the country for a branding firm that could accomplish this major task. I met with companies located in New York, Indianapolis, California, and Texas. And as fate may have it, fortunately I found the firm OGK in Delray Beach, Florida and was impressed by their insight and creativity at our very first meeting. I noticed they caught on really quickly and continued to provide new ideas to help me improve my company. My goal was to develop a recognized image through proper branding and national ads, giving the impression of our stability and how our company maintains excellence.

They have accomplished this for us. Over the years, two separate Fortune 500 companies told me that our presentation was possibly the best they have seen, as far as graphic layout, user experience and creativity. OGK created these presentations. It enabled us to sign contracts with these strategic companies. It gave these executives the trust and feel Bigfoot Hoops was on their same wave length and standing, yet we were far from that level of revenue compared to a Fortune 500 company. The rest is history as we were acquired by a national sports marketing company.

Hal Pastner

Still scrolling? Let us help you find your way…