It’s not all smoke and mirrors.
Leading manufacture of Vape Pens and Accessories desired to enhance revenue, transform outdated packaging, increase market share, and develop strategic alliances with indirect competitors and publishers.
How best to become the go-to source for 3500 vaping shops & lounges across North America. Promote various ways to connect with a tailored audience of 18-25-year-olds. Produce never seen before marketing campaigns that resonate with an inflexible, skeptical audience of users.
Prepare the necessary education & research through focus groups and interviews. Compile and execute a new merchandising platform with eye-catching colors for retail distribution. Create new sub-brand product names to connect better with the millennial population. Produce a series of fun short-form videos to be played on social media platforms, while partnering with High Times magazine for maximum audience share. Disseminate materials to store owners for the education on selling techniques and placement of complete product line.