This ain’t your grandfather’s baseball card collection for flipping
In the 150 years since the first baseball card was produced, no company had ever developed a trusted brand platform across the various age collectors. The world of card selling, buying and trading was filled with rip-off artists and fraudulent business men taking advantage of a lack of technology and proven auditing systems.
How to reconstruct a 20 year company and modernize all their resources, services, brand systems, marketing materials and digital touch points, while taking massive market share away from their largest card grading competition. And, establish a strategy to realize its brand ambitions of better engaging collectors & users, in a fun and youthful way.
Our strategy was to align SGC’s brand with its technology and business strategy, and deliver a refresh, trusted platform. By showcasing off their unique artificial intelligence technology, first ever card registries, powerful grading systems, innovative shipping containers and recognized displays SGC was poised for a complete re-positioning effort. We raised the awareness and reinvented their approach to card storing and card grading education across digital and traditional mechanisms.