Changing the game
In the century and a half since the first baseball card was produced, no company had developed a trusted brand platform to serve collectors. The world of card selling, buying and trading was filled with rip-off artists and fraudulent businessmen taking advantage of a lack of technology and proven auditing systems.
How to reconstruct a 20-year-old company and modernize all their resources, services, brand systems, marketing materials and digital touch-points while taking massive market share from their largest card-grading competition, and establishing a strategy to realize its brand ambitions of better engaging collectors and users in a fun and youthful way.
Our strategy was to align SGC’s brand with its technology and business strategy, and deliver a refresh, trusted platform. By showcasing their unique artificial intelligence technology, first-ever card registries, powerful grading systems, innovative shipping containers and recognized displays, SGC was poised for a complete re-positioning effort. We raised the awareness and reinvented their approach to card storing and card-grading education across digital and traditional mechanisms.