+ Project information — Next Level Globalization
Speaking the Language of Business
The Challenge
In a global translation market crowded with providers offering similar promises, NLG faced a familiar challenge: differentiation. As corporations expanded internationally, the need for seamless, specialized language solutions grew — yet brand recognition and clarity lagged. NLG required a complete repositioning to communicate its scale, credibility, and sophistication to enterprise clients worldwide.
Our Approach
OGK® began with a deep diagnostic process — conducting a full SWOT analysis, followed by internal and external focus groups to capture the voice of clients, vendors, and staff. These insights shaped a bold new brand platform centered around NLG’s greatest strength: fluency in the many “dialects” of business. The creative strategy introduced a contemporary identity, dynamic visual system, and unifying tagline that highlighted NLG’s global reach and human precision. Supporting materials — from content and digital assets to sales collateral and imagery — were designed to reinforce consistency, confidence, and connection across every touchpoint.
The Outcome
The rebrand positioned NLG as a modern leader capable of competing with the largest global translation firms. The new platform elevated perception, improved client engagement, and set the stage for the company’s next decade of growth. The impact was immediate — management reported stronger recognition, increased conversion rates, and renewed pride across internal teams.
Takeaway
When clarity becomes your native tongue, connection becomes effortless — and NLG now speaks the language of leadership.
Services
Industry
Art Direction
Photos of shaking hands, globes and keyboards oversaturate the localization industry, and they don’t accurately represent what NLG does as a company! Through a combination of unique imagery, videos and iconography, we made sure NLG stood apart from the rest.
Imagery:
NLG has a wide scope that allows them to understand markets from a global perspective. At the same time, NLG’s personalized approach allows for a focus on specific regions and cultures. We chose to represent this through beautiful “bird’s-eye view” aerial photography that showcases the end users out in the world.
Videos:
With potential clients all over the globe, sometimes a face-to-face conversation simply isn’t possible. “Team Talk Videos” was our solution to begin these conversations and help NLG tell their story. Each video features an NLG team member sharing his or her thoughts, experiences and perspectives on various topics. From industry innovations to case studies to challenging projects, these videos position NLG as a collective of thinkers, and as a hub for education and information. Team Talks also provided us with original, sharable content to showcase on their website, in e-blasts, on Youtube, on LinkedIn and in other forums.
Tagline
NLG provides companies with so much more than language translation. Their company is about utilizing innovative technology, creating custom solutions and collaborating with passionate people in order to help companies “Tell the world.” Whatever the client wants to “say” or achieve, NLG has the experience and the ability to understand and help accomplish the task.
This tagline — Tell the world. — is both concise and impactful. These three words can be easily translated across multiple languages. “Tell the world” is a call to action. It’s an inspiring message that compels clients to engage with the NLG team in order to achieve their globalization goals.
Iconography
We created custom iconography to represent each of NLG’s industry specializations. These icons are unique to NLG and helped us establish a visual language. Most importantly for NLG, they’re universally recognizable.
Life Science Microsite
OGK worked closely with NLG to create a portfolio of subsidiary brands that could be positioned in several key industries. This strategy allowed NLG to focus on a specific demographic, while creating materials to engage directly with their audiences.
Website Design
NLG came to us with a cluttered, outdated and unintuitive website. When tackling the redesign, our main goal was to streamline all the information while infusing some of the personality and friendly charm that keeps clients loyal to NLG. The new design is clean, open and modern. Information is much more discoverable and digestible. The website is fully responsive and adaptable to look beautiful on any screen size and/or platform — from desktop and laptop to smartphone and tablet.
