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An opportunity to design a space inspired by people

Problem

How to produce an established looking company when entering the market in its infancy. Since discerning clients are always looking for experienced designers to manage their multi-million dollar projects, the Virgin Design company required to develop a total brand system, even though the company was new.

Challenges

One main challenge was to develop a memorable communication system for a new company that named their organization after a household name global corporation. They needed to differentiate themselves and make it very unique to avoid any potential issues down the road.

Solution

OGK interviewed many of their prospects and strategic alliances to completely understand what they would be delivering to the marketplace. OGK helped Virgin Design launch their business out of the gate appearing every bit of the part of a well-established company. Every proposal they have presented to new prospects using the new branding has resulted in numerous signed contracts.  The owners shared that OGK exceeded their wildest expectations.