+ Project information — Veramonte Wines

A Legacy Woven in the Remarkable

The Challenge

Veramonte, a distinguished Chilean winery rooted in the Casablanca and Colchagua Valleys, had long been known for craftsmanship and tradition. But to remain relevant in a shifting market, the brand needed to speak to a new generation of wine drinkers. The challenge: modernize Veramonte’s packaging and campaigns without losing the authenticity and heritage that define its story.

Our Approach

OGK® partnered with Veramonte to reimagine its visual identity for a younger, design-conscious audience. The refreshed packaging system introduced bold color palettes, simplified labeling, and expressive typography that celebrated the brand’s organic origins while feeling fresh on the shelf. Campaigns focused on storytelling through lifestyle — highlighting sustainability, discovery, and the joy of shared experiences. From in-store displays to digital activations, every element was crafted to make Veramonte approachable yet aspirational.

The Outcome

The rebrand brought new energy to Veramonte’s presence in global markets, increasing appeal among younger consumers and driving stronger retail visibility. The new packaging not only modernized the brand but also deepened its emotional connection with a broader audience — proving that heritage and innovation can age beautifully together.

Takeaway

When tradition evolves with intention, a classic doesn’t fade — it flourishes. Veramonte now stands as proof that great taste transcends generations.