+ Project information — Süthe Dermal

Revolutionizing the Experience of Care

The Challenge

Digivibe Products, led by industry veteran Mark Lorberbaum, had spent years at the intersection of medical and dental innovation—but their brand failed to reflect their true potential. Focused on reducing injection-related anxiety, their devices offered real clinical impact, yet the company’s identity felt dated and overly clinical. The mission was clear: transform a traditional medical device manufacturer into a modern tech brand leading a movement in patient comfort and care.

Our Approach

OGK® partnered with Lorberbaum to architect a complete brand evolution. Through deep discovery, the brand was reborn as Suthe Dermal—a name and identity symbolizing calm, precision, and progress. The transformation extended from product engineering to brand expression: devices were redesigned for ergonomics and aesthetic appeal, colors were modernized for emotional resonance, and digital interfaces were simplified for usability. Recognizing trade shows as critical touchpoints, OGK® introduced interactive booth experiences, high-design collateral, and purposeful giveaways that drew meaningful engagement and elevated perception within the industry.

The Outcome

The rebrand didn’t just modernize Digivibe—it repositioned Suthe Dermal as a category innovator redefining patient experience. The brand’s refreshed presence enhanced visibility, drove higher conversion at key events, and established a foundation for long-term growth in the evolving med-tech landscape.

Takeaway

When empathy meets innovation, disruption becomes care—and Suthe Dermal now leads with both.