+ Project information — Peek

A Clearer View of Pharmacy Benefits

The Challenge

In a crowded healthcare and prescription savings marketplace, the founders of Covered RX recognized the need to stand out with a simpler, smarter, and more connected brand. Their vision was to build a platform that not only empowered patients but streamlined the complex relationships between providers, payers, and pharmacies. The challenge: develop a brand and product experience that felt intelligent, intuitive, and trustworthy — from the ground up.

Our Approach

OGK® led the full transformation, beginning with strategic discovery, naming, and brand positioning. Through deep market research, we uncovered the need for clarity and approachability — leading to the creation of Peek, a name that symbolizes transparency and insight into prescription pricing. From there, we built the complete brand ecosystem: identity design, messaging, website, and mobile app interface. Supporting materials — investor decks, marketing collateral, and content strategy — reinforced Peek’s mission to deliver simplicity through technology, connectivity, and partnership.

The Outcome

The rebrand positioned Peek as a modern disruptor in the pharmacy benefits space, gaining attention from investors, partners, and consumers alike. With a refined digital presence, intuitive product experience, and cohesive storytelling, Peek has established itself as a trusted bridge between innovation and access — redefining how people engage with their prescriptions.

Takeaway

When clarity becomes your advantage, complexity fades — and Peek gives healthcare a simpler way forward.