+ Project information — New York Mets

Reviving the Spirit of the Ballpark

The Challenge

The New York Mets ownership and senior administration were facing a pivotal moment—stadium attendance was declining, and fans were increasingly opting for the at-home experience. The organization needed a bold new vision to reignite excitement, unify internal departments, and restore the live magic of Citi Field. The challenge wasn’t just about filling seats—it was about redefining what it means to be part of the Mets community.

Our Approach

OGK®, in collaboration with a strategic partner, developed a conceptual brand and experience strategy designed to inspire leadership and align stakeholders around a shared vision for the future. The presentation reimagined Citi Field as an immersive “city backyard”—a place where baseball meets culture, social connection, and entertainment. From revitalized restaurants and bars to interactive fan zones and retail spaces, every concept was built to create an environment that engages before, during, and after each event.

The Outcome

The vision presentation sparked enthusiasm and conversation at the ownership level, illustrating the potential of a unified brand and fan experience strategy. By reframing the ballpark as a destination rather than a venue, the concept demonstrated how design, culture, and collaboration could transform attendance into engagement.

Closing Line

OGK® helped the Mets see not just the field ahead—but the future of fandom itself.