+ Project information — 626

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The Challenge

In the world of medical equipment service, downtime costs more than money — it costs trust. 626 emerged as a rising leader in the biomedical engineering space, servicing hospitals and imaging centers with unmatched speed and precision. But their brand didn’t yet reflect their sophistication or scale. To attract top-tier clients and acquisition partners, 626 needed a complete identity system that embodied innovation, reliability, and urgency.

Our Approach

OGK® partnered with 626 to engineer a brand as sharp and efficient as their service. From logo to website to every visual and verbal element in between, we built a modern identity that communicated trust, intelligence, and motion. The design system leveraged clean geometry, bold typography, and a color palette rooted in confidence — representing both technological mastery and human care. Strategic messaging and UX design further reinforced 626’s promise: speed without compromise.

The Outcome

626’s rebrand redefined their position within the medical service industry. The refreshed identity elevated credibility, fueled new partnerships, and supported the company’s rapid national expansion. As competitors merged or faded, 626’s clarity of purpose — and brand consistency — made them the standout acquirer of choice.

Takeaway

When precision meets purpose, service becomes science — and 626 is setting the industry standard.