+ Project information — Steven Douglas

Redefining Executive Excellence

The Challenge

As one of the nation’s most respected executive search and interim resources firms, StevenDouglas had built decades of credibility — but their brand no longer reflected their sophistication, scale, or forward momentum. With expanding service offerings and rapid national growth, the company needed a complete repositioning to match its modern leadership and market authority. The challenge: evolve the brand without losing the trust and tradition that defined it.

Our Approach

OGK® partnered with StevenDouglas to conduct a comprehensive rebrand — one grounded in clarity, confidence, and contemporary design. Through strategic workshops and stakeholder interviews, we refined the company’s positioning and messaging architecture to highlight its expanding capabilities while reinforcing its human-centric values. The visual transformation included a new identity system, elevated color theory, modernized typography, and a digital platform built to communicate sophistication and trust. Our rollout strategy unified internal and external communications, ensuring seamless adoption across markets and teams.

The Outcome

The rebrand positioned StevenDouglas as a forward-thinking leader in executive search and professional services. The updated digital experience and cohesive brand system amplified credibility with clients and candidates alike, while the refreshed messaging reasserted their authority in an increasingly competitive space. The result: a timeless yet modern identity built for continued growth.

Takeaway

When legacy evolves with intention, leadership becomes limitless — and StevenDouglas now stands as a benchmark for modern excellence in talent.