+ Project information — Flyland Recovery Network

A New Identity for a Network That Heals

The Challenge

In the competitive rehab landscape of South Florida, Flyland Recovery Network needed to stand apart from a sea of centers chasing profit over purpose. The organization’s leadership recognized the need for a unifying brand that reflected authenticity, compassion, and credibility—qualities often missing in the industry. Topco, Flyland’s parent company, sought OGK®’s expertise to bring multiple independent treatment facilities together under one cohesive identity and a single, emotionally resonant name.

Our Approach

OGK® embarked on a brand transformation that began with strategy and naming, charting a course that captured Flyland’s essence: renewal, direction, and humanity. The year-long initiative evolved into a fully realized brand ecosystem—complete with a unified architecture, inspired visual identity, emotive storytelling, and experiential design. From powerful testimonial videos and brand photography to custom interiors and staff engagement tools, every touchpoint was designed to reflect Flyland’s belief that healing begins with connection.

The Outcome

The result was more than a rebrand—it was a rebirth. Flyland emerged as a trusted, compassionate leader in recovery, inspiring both staff and patients through a clear, uplifting identity. The new brand unified internal teams, elevated patient trust, and established a distinct voice in an oversaturated market—all while humanizing the journey of recovery.

Closing Line

OGK® helped Flyland find its true north—becoming a guiding light in the path to recovery.