+ Project information — DealSure

Driving Transparency in Car Buying

The Challenge

Car buying has long been an uneven playing field — complex financing, hidden markups, and confusing negotiations leave most consumers at a disadvantage. DealSure set out to change that by empowering buyers with data-driven transparency, revealing true dealership markups and helping users negotiate smarter. The challenge: introduce a disruptive new app into a traditional industry and build trust among skeptical consumers.

Our Approach

OGK® partnered with DealSure to position the brand as a champion of fairness in automotive retail. Our team crafted a bold, consumer-first identity and launched a targeted campaign designed to reach audiences exactly where buying decisions happen — near dealerships. Through a combination of environmental and out-of-home marketing, including strategically placed billboards across from high-traffic auto lots, we captured buyer attention at the moment of intent. The messaging was confident, direct, and empowering — emphasizing clarity, control, and savings.

The Outcome

The campaign generated immediate awareness and credibility for DealSure, positioning the app as the go-to tool for informed car buying. Engagement surged as drivers embraced the platform’s promise: no more guessing, no more games. By leveraging precise media placement and intelligent creative, OGK® helped transform DealSure from a new tech app into a consumer movement redefining automotive transparency.

Takeaway

When insight meets timing, disruption becomes empowerment — and DealSure put the power of the deal back where it belongs: in the driver’s hands.