+ Project information — Centra Healthcare

Start Here. Go Anywhere.

The Challenge

As one of the nation’s leading healthcare staffing and recruitment companies, Centra Healthcare was poised for growth but constrained by a dated brand presence. In a competitive industry filled with lookalike messaging and transactional recruiting, Centra needed a refined identity — one that reflected its professionalism, compassion, and forward momentum. The challenge: transform Centra into a modern, aspirational brand that attracts both top talent and top clients.

Our Approach

OGK® partnered with Centra Healthcare to redefine the brand from the inside out. Through strategic discovery and creative exploration, we developed a sophisticated new visual language and messaging framework that elevated perception and built emotional connection. At the heart of the rebrand was the new tagline, “Start Here. Go Anywhere.” — a rallying call that embodied Centra’s commitment to empowering healthcare professionals on their career journeys. From campaign development and content strategy to marketing materials and digital experiences, every touchpoint echoed this spirit of opportunity and growth.

The Outcome

The rebrand positioned Centra Healthcare as a premium player in the staffing landscape, strengthening its competitive edge and attracting higher-quality candidates and partnerships. The new identity and tagline became cultural anchors — guiding communications, recruitment campaigns, and long-term brand storytelling. Centra not only looked the part of a market leader — it became one.

Takeaway

When clarity meets aspiration, brands find direction — and Centra Healthcare proved that every great journey starts with purpose.