+ Project information — Brown
Designing the future.
The Challenge
Brown, a South Florida staple in the interiors space, was ready for reinvention. With a sharpened focus on modern interior design and a competitive market filled with boutique studios and luxury showrooms, the brand needed a complete refresh to communicate innovation, sophistication, and scale. The challenge: reposition Brown from a traditional furniture retailer into a contemporary design authority — one that clients and designers alike would trust to shape their most personal spaces.
Our Approach
OGK® began with a comprehensive brand audit to uncover opportunities for differentiation. From there, we executed a full transformation — crafting a refined brand identity, digital ecosystem, and multi-channel communication strategy. The refresh included a new logo, tagline, and website experience built to highlight Brown’s expanded showroom and advanced design capabilities. We extended the brand through social media, TV campaigns, in-store digital kiosks, employee culture programs, and promotional content that reinforced their modern edge. Every detail — visual, verbal, and experiential — reflected Brown’s evolution into a future-forward design brand.
The Outcome
The rebrand positioned Brown as a leader in the high-end interior design market, earning recognition for both creative excellence and customer experience. The unified identity elevated their presence across digital and physical touchpoints, attracting a broader client base and revitalizing brand perception.
Takeaway
When space meets strategy, design becomes desire — and Brown is redefining how South Florida lives beautifully.
Industry
Brand Strategy
Logos, mission statements, ad layouts, social media avatars and brand promises are only a few of the elements that enter into a cohesive brand platform. When it came time to develop the Brown brand, we needed to first understand how this 40-plus-year-old interior design firm assists their clients, who they are, why their clients adored them and what made them unique. To achieve this, we took a deep, comprehensive view of their overall brand, determining both the strengths and pain-points to craft a strategy that repositioned Brown, enabling them to better reach their target audience in the present and future.
Branding
Since Brown’s clientele tends to be a very discerning audience, the various elements of the brand system had to be robust, steady and forceful. We had huge mountains to move with the new client-facing resources. The team at Brown truly goes above and beyond when designing, consistently exceeding client expectations. Emphasizing this fact is challenging because most companies make the claim so audiences tend to view it as hyperbolic and dismiss them. We had to effectively incorporate real situations and cite actual efforts to truly capture the essence of the Brown experience.
Experience
We worked closely with the Brown executive and marketing teams to create a more modern experience. These efforts focused on the new showroom, while providing a realistic and relatively real-time environment for customers to learn about the latest methods for interior design. This dedicated space also had to function as a workspace, serving as a collaborative area where staffers and freelancers can research, compare materials, challenge themselves and, ultimately, fuel adventurous creativity.
Corporate Website
During the initial research phase, we quickly determined the need for a website that is modern, responsive, comprehensive, user-friendly and capable of showcasing the breadth and quality of the Brown portfolio. How could the new Brown website match the level of excellence found in the spaces they create for their clients?
The previous Brown site had served the agency well for years. It was simply…fine. They could have kept the status quo and moved forward, but it would have been a great injustice. Brown is not merely “fine.” Brown is an industry-leading design firm that is steeped in tradition, built on principle, and known throughout South Florida for its incredible vision and dynamic creations. The company was growing, a new brand was being introduced, and in order to reach varying audiences, a new site was needed.
We began this process by analyzing the existing site, using our findings to improve the site architecture. We then evaluated and organized hundreds of images, selecting those to be featured on the new site and assigning formatted descriptive metadata for each. It was then vital that we tell the Brown story, not only of its past but the present and, most importantly, its future.
The resulting website is a collection of what Brown represents. It will be used to generate leads, serve as a presentation portfolio, demonstrate their process, and serve as a media kit for prospective clients.
