+ Project information — Bravado

Reinventing a Healthcare Platform with Confidence and Clarity

When Scripts RX first approached us, they had a powerful platform—Ayva Ortho intelligence—but a brand that wasn’t telling the full story. The name felt clinical and generic, their identity lacked presence, and their value proposition was buried in technical jargon. Despite cutting-edge tech, they struggled to stand out in a crowded healthcare market.

We saw the opportunity to reposition Scripts RX from a backend tool into a front-of-mind solution. After deep diving into their product, team, and growth goals, we renamed Bravado. This name captured their bold approach to reshaping orthopedic practices through AI-driven intelligence.

From there, we overhauled the brand system: modern visuals, confident messaging, and a tone that bridged the gap between clinical precision and human benefit. Ayva, their proprietary platform, became the story’s heartbeat—reframed as a breakthrough that empowers providers to operate smarter, faster, and more profitably.

The impact? A brand that now resonates across the healthcare ecosystem. Bravado is no longer just a tech platform—it’s a recognized leader in orthopedic intelligence. With a clear, differentiated identity, it’s attracting more enterprise clients, expanding its product footprint, and gaining recognition throughout the industry.