Adfone Inc., a mobile rewards developer, launches a new ad-funded carrier rewards app and program, named Ad it Up™, that allows Cricket Wireless customers to view targeted ads and offers on their smartphone and earn points redeemable for Cricket bill credits and digital gift cards. The app will be pre-loaded on millions of select Cricket Android phones. Customers will have the option to opt-in or out directly from their device.
With smartphones users worldwide spending over four hours a day on their devices, the Ad it Up™ program embraces a new format of advertising content that puts the power of rewards in customers’ hands. Upon registering for the optional program, customers select their unique interests and level of engagement through personal preferences and settings within the program.
“Cricket Wireless is at the forefront of mobile advertising and monetization,” says Brian Boroff, Founder and CEO of Adfone. “This deployment represents a sizeable opportunity for both advertisers reaching Cricket customers as well as telecom companies looking to build and generate revenue in revolutionary ways.”
Based on results from a preliminary Cricket Wireless trial, the intuitive ‘swipe right to like and left to dislike’ functionality made earning points easy and captivating. The trial also generated a 47% customer redemption rate – more than 3x the global industry average for rewards programs.