+ Project information — Feed Ministry

Feeding Faith in the Digital Age

The Challenge

In a time when digital content floods every feed, connecting Gen Z to Biblical truths requires more than messaging — it demands authenticity, creativity, and empathy. Feed Ministry, an initiative of One Hope, set out to bridge that gap, bringing timeless wisdom to a generation fluent in digital culture. The challenge: spark meaningful conversations about faith using the very platforms shaping young lives.

Our Approach

OGK® partnered with Feed Ministry to develop a video series designed specifically for Gen Z — blending theology, storytelling, and cinematic creativity. The process began with deep research into Gen Z’s mindset, exploring their values, social behaviors, and content preferences. From there, we crafted an editorial framework rooted in authenticity and relevance. Each video tackled real, relatable topics through open dialogue, supported by real-life testimonies, expert perspectives, and visually striking production. Interactive elements and social integrations encouraged active participation, transforming passive viewing into personal reflection.

The Outcome

The campaign became a digital dialogue — engaging thousands of young viewers across YouTube, Instagram, and TikTok. Feed Ministry’s refreshed presence felt modern yet grounded, fostering conversations that resonated far beyond the screen. The collaboration not only expanded reach but deepened the ministry’s connection with a generation searching for faith, truth, and community in a digital world.

Takeaway

When purpose meets platform, faith finds new expression — and Feed Ministry proves that even in the scroll, truth can still be heard.