+ Project information — Apple
Synergistic Innovation - Apple x Webex
The Challenge
When two industry titans—Apple and Webex by Cisco—set out to redefine the future of hybrid work, the story needed to be told with precision, elegance, and purpose. The goal was to capture how seamless integration between Apple’s ecosystem and Webex’s enterprise technology could empower teams to collaborate from anywhere, without compromise.
Our Approach
OGK® was selected to concept and produce a series of high-caliber commercial spots showcasing this synergy in motion. Each film demonstrated real-world moments where Apple’s hardware innovation met Webex’s collaboration tools—fluid video experiences, intuitive handoffs, and secure connectivity across devices. Through refined cinematography and a design-forward visual language, the work celebrated not just functionality, but the artistry of connection itself.
The Outcome
The collaboration set a new standard for enterprise storytelling—merging performance, beauty, and simplicity in a way only Apple and Webex could. The campaign highlighted a shared vision of human-centered technology, elevating both brands’ leadership in the rapidly evolving future of work.
Takeaway
When design meets purpose, technology becomes invisible—and collaboration becomes art.
